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Five Predictions for Video Marketing in 2022

If you’re involved in digital marketing at any level, you might be wondering what the new year has in store for video creation and sharing. Read our Predictions for Video Marketing for 2022!

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Pronto Media Group Founder to be Panelist at TechCrunch Disrupt

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Denver Colorado, October 10, 2022: Pronto Media Group’s Founder, Ayesha (Ash) Shehryar, has been selected as a panelist for the Google Cloud sponsored session, “How to Supercharge Growth, Utilize Cloud, and Reduce Burn,” at TechCrunch Disrupt.

TechCrunch Disrupt, taking place in San Francisco, October 18 – 20, 2022,  is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies, and discussing what’s top of mind for the tech industry’s key innovators. This year, Disrupt gathers the best and brightest entrepreneurs, investors, hackers, and tech fans virtually and in person for interviews, demos, Startup Battlefield 200, Networking, and more.

Details of the session can be found on the TechCrunch Disrupt site or click the button below to learn more. 

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Why Your Brand Should be Using Video Content on Social Media

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WHY BRANDS NEED TO USE VIDEO CONTENT ON SOCIAL MEDIA

Social Media platforms of all sizes are catering more and more to video creators. Just a few months ago Instagram—historically a photo sharing application—announced their move towards prioritizing video content. In a similar vein, TikTok—an app completely dedicated to video content—has over a billion users and generated an estimated $1.9 billion in revenue in 2020 alone. 

Video is taking off in social media; consumers know this, and companies need to catch up! 

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Get Started with Social Media Video Content: Do’s & Don’ts!

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EVERYTHING YOU NEED TO KNOW TO USE VIDEO ON SOCIAL MEDIA

Whether your goal is to garner likes, increase brand awareness, improve your engagement, or boost sales, video is an excellent tool.  

Video is the perfect medium for social media. It allows you to provide both information and entertainment quickly and in a highly attractive way. High-quality videos with movement, transitions, text, and audio are top-performing social media content across the most popular platforms, from Facebook to Twitter. Other social media platforms like Instagram, LinkedIn, and Pinterest also prioritize video content.

Long story short: if you’re not using video as part of your digital marketing strategy, now is the time to start.

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Video Tips and Tricks for All Social Media Platforms

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HOW TO OPTIMIZE VIDEO ON SOCIAL MEDIA  

Whether you’re just starting out on social media, or you’re a veteran company with thousands of followers, optimizing content for each platform is an ever-evolving challenge. While applications continue to roll out new time limits, changes to their algorithms, and new features, staying engaged with optimization methods can help your video content reach the spotlight. 

As video continues to explode in popularity, social media platforms are in tough competition with each other. While photos, carousel posts, and text are still important parts of communicating with your audience, video is a chance to tell a story efficiently. So, grab your camera, and let’s dive into optimization! 

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Automated Video Creation 101 

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pronto
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EVERYTHING YOU NEED TO KNOW ABOUT AUTOMATED VIDEO CONTENT CREATION.

Marketing experts and content creators across all industries will undoubtedly have noticed the global appetite for video content: it seems to be insatiable. Even five years ago, experts knew that video content would be the way forward in communications, advertising, and even politics. 

But creating cost-effective video content regularly can be challenging, especially for resource-strapped businesses. The video creation and editing processes are time-consuming, especially if your company wants to engage consistently on a more personal level while still increasing reach. 

That’s where automated video creation comes in. 

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Short Staffed? Automate Your Video Content Creation!

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pronto
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No matter the size of your marketing team—whether you have twenty people or just one—saving time with video is just around the corner. Automation can be a great jumping off point for those without any experience with video, or it can help your experienced team with weak spots (for example, speeding up clip choices, or helping to provide consistent scheduling). 

Using automation to create, tailor, and personalize videos is a cost-effective way for marketing teams to incorporate the popular medium into their work without the need to re-vamp an entire quarterly plan. Automation doesn’t mean throwing your creativity out the window; it means making what you already wanted to make cheaper and faster, without compromising on the quality. 

With automated video creation, content can be repurposed, personalized, and changed to fit many different scenarios, with a few simple swipes. This means that you can launch a campaign cross-platform without re-formatting, editing, and personalizing each one; or, if you wanted to, it would be extremely straightforward! 

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How To Jump On The Video Bandwagon… Without Breaking The Bank

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pronto
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The last two years threw many plans into disarray, but one repercussion has been an even more intense demand for digital content. From information and news to funny dance videos, video content is even more firmly established as a popular form of digital media. 

Even if you’re not familiar with video as a creator, you’re likely familiar with it from the consumer point of view. Whether it’s a friendly-looking video of your family dentist or a clean-cut advertisement for a local real estate company, we remember and trust brands that we see producing high quality video.

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Pronto Media Group Finalist for Colorado Companies to Watch

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Pronto Media Group is excited to announce that it has been selected as a finalist for Colorado Companies To Watch 2022.

Pronto Media Group recently announced the launch of its innovative automated video content platform which enables users to create professional-quality videos quickly, effortlessly, and cost-effectively. 

“We are thrilled to be a finalist for the Colorado Companies to Watch Award,” said Ash Shehryar, Pronto Media Group’s Co-Founder and Chief Design Officer. “The purpose of the Colorado Companies to Watch organization is to empower 2nd stage companies which fuel the economic fire of Colorado. Colorado is at the forefront of innovation and is experiencing such high growth in 2022, we are honored and find ourselves in excellent company among the finalists” 

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Eight Need-To-Know Strategies for Effective Video Marketing

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pronto
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These days, everyone is making videos. From YouTube Ads to Instagram Stories, short-form video content is all around us—and business is booming. Video is a highly engaging, highly effective form of entertainment and marketing, and enterprises of all sizes are cashing in.

Content creators, marketers, and communications folks will all know: it’s a lot to take in. But developing a digital marketing strategy that include video content is crucial. Here are eight tips to help get you started with incorporating video into your social media marketing strategies:

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