Brand Video Content: Why Your Brand Should be Using Video Content on Social Media
INSTAGRAM, FACEBOOK, LINKEDIN— BRAND VIDEO CONTENT RULES.
Social Media platforms of all sizes are catering more and more to video creators. Just a few months ago Instagram, historically a photo sharing application, announced their move towards prioritizing video content. TikTok, an app completely dedicated to video content, has over a billion users and generated an estimated $1.9 billion in revenue in 2020 alone. When it come to a brand’s video content, here is why you should be using video content on social media.
Here is three quick reasons why video is the current queen of content:
- Videos = Engagement. Let’s face it: there’s a hierarchy of how entertaining content can be. Video content on Instagram, Twitter, and almost all other platforms consistently receives the highest amount of engagement in the form of comments, shares, and likes. If you’re in marketing, you’ll know that often, engagement is an excellent indicator of conversation rates.
- It can be repurposed easily. This one’s for the finance team, because though the cost of video might scare them off initially, it’s some of the easiest content to ‘repackage’. Once you have your video, you can share it to multiple platforms simultaneously (for example, think of all the creators cross-posting content to Instagram Reels and TikTok, or from Instagram Stories to Pinterest Pins). You can also create snippets of the video for reuse across marketing channels. The greater the reach, the greater the return on investment.
- It appeals with many demographics. Of course Gen Z, one of the most digitally savvy audiences, are some of the primary consumers of video content because they have grown up with it. But you might be surprised to learn that millennials and Gen X’ers are also happily shopping and engaging via TikTok and Pinterest too. Similarly, millions of users seek out YouTube reviews or demos of a product they are interested in purchasing. Read more here regarding video tips & tricks.
No matter the size of your company, the time to pivot to video content is now.
But content marketers and business professionals will know that high-quality video content is not always cheap to create, nor is quality assured, especially if you’re new to the format. You can capture video yourself but it is often low-quality. You can hire professionals, but that is often expensive.
Fortunately, there are solutions available: automated video content creation is now a reality. Whether your goals are to grow your audience, promote specific products, or connect to new clients, GetPronto.ai is the simple way to create, share, and schedule HD videos in less than a minute.
When it comes to video creation and editing, whether you’re aiming for commercials or viral social media posts, the process of automation is all about making things easy for your business and your team. That’s why Pronto also offers easy ways for you to create, schedule, and publish content, so you save time and money while also leveraging one of the more engaging content mediums on the market.
Want to learn more? Here are key video predictions in Video Marketing in 2022.
Get Started with Social Media Video Content: Do’s & Don’ts!
EVERYTHING YOU NEED TO KNOW TO USE VIDEO ON SOCIAL MEDIA
Whether your goal is to garner likes, increase brand awareness, improve your engagement, or boost sales, video is an excellent tool. But how do you get started with social media video content?
Video is the perfect medium for social media. It allows you to provide both information and entertainment quickly and in a highly attractive way. High-quality videos with movement, transitions, text, and audio are top-performing social media content across the most popular platforms, from Facebook to Twitter. Other social media platforms like Instagram, LinkedIn, and Pinterest also prioritize video content.
Long story short: if you’re not using video as part of your digital marketing strategy, now is the time to start. Lights, Camera, Action!
Social Media Video Content: Do’s and Don’ts!
Because video is a carrier for so many content pillars, visual styles, and advertising opportunities, it’s crucial that you have a targeted approach. Don’t feel that you have to abandon your existing strategy, especially if you’re just getting started. Here are three quick Do’s and Don’ts to help you develop your method.
Don’t Do All the Work Yourself.
Gone are the days of expensive studio rentals and pricey HD cameras. So don’t think that the only way to make professional videos is by renting a studio and hiring an expert. Instead, find a tool that can help you find clips based on the information you already have. Using keywords, style tags, and machine learning, Pronto will identify relevant high-quality clips for you, and stitch them together.
Do Aim for Consistency.
It’s tempting for marketers to want to see their videos get millions of views, and experience overnight, viral success. But the reality about video is that it’s most successful when you use it to build an engaged client base. Or use it to reach customers who are in your area and/or industry. You don’t need to aim for viral every time! Instead, re-focus on posting video consistently. Scheduling content in advance can help you do this—whether that means creating content in batches or using Pronto to produce and schedule your videos for you.
Don’t Forget About Audio and Text.
While we often think of video as a dual visual and audio format, but these days, it’s a bit more complicated. Using trending audio on a social media platform can help get views. However, especially if you’re looking to post cross-platform, imagine watching your video from the user perspective: so often, we watch video without sound! Whether you’re in the doctor’s office or on your couch, there are many times we consume video without hearing the audio track at all. Instead of despairing, embrace this trend, and know that you can use both captioning and engaging text along with your audio. This will not only boost the accessibility of your video but allow it to be viewed successfully whether or not it can be heard.
Social Media Video Content: Make it Easier!
Finding a one-stop shop for video content sounds like a dream. But it is true: with Pronto AI, you’re covered! With an automated system that learns from you, you can use simple keywords to find video content of all kinds. You can identify styles, fonts, and patterns that fit with your brand identity, and set videos to automatically post—as frequently as you like!
Wherever you are with video content creation, Pronto can be the next step forward. We make the process quick, effective, and high quality—just what you need to take your social media presence to the next level.
Automated Video Creation 101
EVERYTHING YOU NEED TO KNOW ABOUT AUTOMATED VIDEO CONTENT CREATION.
Marketing experts and content creators across all industries will undoubtedly have noticed the global appetite for video content: it seems insatiable. Even five years ago, experts knew that video content would be the way forward in communications, advertising, and even politics.
But creating cost-effective video content regularly can be challenging, especially for resource-strapped businesses. The video creation and editing processes are time-consuming, especially if your company wants to engage consistently on a more personal level while still increasing reach.
That’s where automated video creation comes in.
What is Automated Video Creation?
Put simply, automated video creation is the process of using software to create engaging and exciting video content automatically. The method uses AI to match high-definition video content to your industry, business goals, etc.
How does it work?
There are numerous strategies your marketing team might want to take. Automating the video creation and editing process starts with identifying your priorities, choosing a platform, uploading the material you’re using, and then, letting the software do the heavy lifting.
Again, depending on what audience you are targeting, you can be more or less involved in the editing process. If you’re looking to employ a highly efficient system, you can confirm your details within a template and be ready to publish. If you’re looking to customize video content with text overlays, captioning, and graphics, you can certainly achieve these goals. This is commonly used for franchises.
How can automated video creation be used effectively?
Your company most likely has many marketing campaigns in flight at one time, from advertising and promotions to large audiences, all the way down to one-on-one contact with clients (like a birthday message). With the wide range of demand in the type of communication happening, you also need a variety of video content: perhaps 6-second ads for YouTube and minute-long informational messages announcing a new product for Facebook or TikTok.
Most social media platforms each have their video creation tools but are just different enough in their capabilities and requirements to be frustrating, and they often do not look professional. You can save time and budget by creating high-quality automated videos and posting them to different platforms simultaneously.
How can we get started?!
Pronto is a simple-to-use AI-based tool for creating videos to market your business on social and video platforms. Pronto is making the process seamless and focused for your team, even for employees with no editing skills or experience, at the forefront of AI-based video creation. This is crucial as content marketers from different industries adapt to the voracious appetite for video content happening around them.
Plus, with Pronto, you will have detailed insights into your videos’ performance with data analytics to see what’s working! Whether it’s quick transitions or punchy overlaid text, you can track the efficacy of your efforts in a split second.
Making high-quality videos has never been easier for businesses—start today!
Visit GetPronto.ai or learn more at Why Your Brand Should be using Video Content on Social Media
Short Staffed? Automate Your Video Content Creation!
STAFFING SHORTAGES LEAD TO CHALLENGES IN DEVELOPING HIGH-QUALITY VIDEO CONTENT.
Combined with an increased demand for online content, many companies are struggling to keep up with the drive to create high-quality video content without breaking the bank.
There have been other issues with filming as well. For example, ensuring the health and safety of talent, and production staff; various hurdles when it comes to traveling; and a huge demand for editing services. At the same time, as much of the workforce became remote, demand for instructional videos skyrocketed. These problems are present for small business as well as large agencies, and they warrant a solution that can fit all enterprises, cross-industry.
That’s where automated video creation comes in.
Why is video so important?
It can’t be emphasized enough: video rules the roost. When it comes to social media, almost all platforms are promoting video content from their users. Instagram reels, TikTok, Snapchat, even YouTube Shorts are paving the way for video content creators. Additionally, having videos on your website as well as your social media means that some search engines will prioritize your pages, and rank you higher.
Video is also blossoming in popularity because it’s an amazing story-telling medium, for everything from short, funny clips for social media ‘stories’, to longer onboarding or training videos for internal company use. It’s more engaging than a big block of text; it’s often more accessible than a still photo; and, with automated processes, it’s easier than ever to create.
How can automating video content help my business?
No matter the size of your marketing team—whether you have twenty people or just one—saving time with video is just around the corner. Automation can be a great jumping off point for those without any experience with video, or it can help your experienced team with weak spots. For example, speeding up clip choices, or helping to provide consistent scheduling.
Using automation to create, tailor, and personalize videos is a cost-effective way for marketing teams to incorporate the popular medium into their work without the need to re-vamp an entire quarterly plan. Automation doesn’t mean throwing your creativity out the window; it means making what you already wanted to make cheaper and faster, without compromising on the quality.
With automated video creation, content can be repurposed, personalized, and changed to fit many different scenarios, with a few simple swipes. This means that you can launch a campaign cross-platform without re-formatting, editing, and personalizing each one if you needed that functionality.
In case you weren’t sold on the idea already, Pronto takes everything a huge step further, and automates the scheduling and posting process as well. As content marketers and managers alike will know, a product that can make these marketing strategies easier to act on is a welcome addition.
What is Pronto?
Pronto is a platform geared to help you automate your video creation AND social media marketing process. It’s a simple way to create, schedule, and share high quality videos… all in less than a minute.
It’s not just another editing tool. Video automation is real technology, and a real extension of your existing strategy. It will help you to create high-quality video content in mere seconds, as well as pave the way for you to post consistent and reliable material to all your platforms. Pronto is data-driven and will provide you with superior analytics, so that you can learn quickly what’s working and what’s not—from posting times to hash tagging strategies.
Whether you’re newly entering the world of digital marketing, or you’ve been here since the beginning, you’ll know that when it comes to digital, data is key. While we need marketers who are creative, we also need systems that help us save time and money. Pronto brings these needs together, allowing users to express themselves and their brand identity, while reducing the strain on their resources.
Automated video content is waiting for you.
Want to try it? Head on over to GetPronto.ai
VIDEO MARKETING IS EFFECTIVE BUT CAN BE COSTLY
Putting aside all the advice, all the lists of tips and tricks, and all the re-branding announcements, there is one very simple truth about online content: video rules. But how do you jump on the video bandwagon and make effective videos without breaking the bank?
The last two years threw many plans into disarray, but one repercussion has been an even more intense demand for digital content. From information and news to funny dance videos, video content is even more firmly established as a popular form of digital media.
Even if you’re not familiar with video as a creator, you’re likely familiar with it from the consumer point of view. Whether it’s a friendly-looking video of your family dentist or a clean-cut advertisement for a local real estate company, we remember and trust brands that we see producing high quality video.
WHY VIDEO MARKETING
According to Statista, as of 2020 over 83% of all internet users in the US accessed digital video content. Even as early as 2015 and 2016, video marketing was taking off, and for good reason. Insivia reports that based on many metrics, video is impactful almost anywhere you use it: as a YouTube Ad, embedded in an email, on social media, or even in a training scenario.
Video is highly engaging. It gets shared more frequently with others, and the information is also often retained more easily than if it was consumed via text originally. Long story short: if you automate the creation process, video has the potential to provide an amazing ROI.
Some reports say that including video on a landing page can increase conversion by up to 80%. In the same vein, according to WordStream, marketers who use video grew revenue 49% faster than non-video users.
These statistics are worth taking on board because they are about video in general, not about specific industries. Video can be impactful for small businesses owners as well as large enterprises. It’s still all about maintaining brand identity and marketing effectively. Every company, cross-industry and no matter the size, should be using video in their digital marketing strategy.
If you weren’t convinced already, video is also becoming even more prioritized on all social media platforms, from Twitter to LinkedIn. Even Instagram announced that its algorithms would be more actively promoting reels (short videos) instead of still images.
So, how can you jump on the video bandwagon?
TIPS FOR VIDEO MARKETING
Whether you’re looking to use video as a source of ad revenue, a chance to build customer trust, or just provide an update about your current stock levels, there’s an easy and cost-effective way to give video a shot.
- Don’t abandon your marketing plan. Think about who you want to talk to – your customers—and how you can connect to them. Your brand identity, your style, your brand colors and ‘vibe’, are still crucial parts of how you approach video, whether you’re using it to promote a one-time sale, or just remind clients of your hours.
- Use Pronto to automate video creation! Add a few of the keywords associated with your brand, choose the duration, as well the style/theme you like, and plug in your text. A high-quality, fully tailorable video will be yours in just minutes.
- Schedule the video. With Pronto, this step is seamless. You can connect your social media accounts, and schedule your video to post on each one, or just one, platform. You can also then set Pronto to produce and publish additional videos as frequently as you want!
- Sit back, relax, and check out the analytics. As your videos go out, Pronto will help you check out the data. You can see things like the engagement rate for each platform, which is invaluable data. Monitor, tweak, check back, and watch your results unfold!
Digital marketing is a fast-moving and competitive field, but you can be ahead of the curve by automating your video content creation process. With your plan and Pronto’s prowess, you’re off to a strong start already.
Want to try it for free? Check it out here!
Denver Colorado, April 7, 2022: Pronto Media Group is excited to announce that it has been selected as a finalist for Colorado Companies To Watch 2022.
Pronto Media Group recently announced the launch of its innovative automated video content platform. Pronto’s automated video content platform enables users to create professional-quality videos quickly, effortlessly, and cost-effectively.
What it means to Pronto Media Group
“We are thrilled to be a finalist for the Colorado Companies to Watch Award,” said Ash Shehryar, Pronto Media Group’s Co-Founder and Chief Design Officer. “The purpose of the Colorado Companies to Watch organization is to empower 2nd stage companies which fuel the economic fire of Colorado. Colorado is at the forefront of innovation and is experiencing such high growth in 2022, we are honored and find ourselves in excellent company among the finalists”
The Charter of Colorado Companies to Watch
To deliver on that purpose, Colorado Companies to Watch will:
- Continue CCTW’s growth as an organization with a vibrant, self sustaining community. A place where winners stay winners and continue to thrive in Colorado
- Continue to drive recognition as a key part of our cause
- Become a conduit to great content. Whether through partnerships, generating content ourselves, or leveraging our alumni and sponsors to build/provide
- Build out our statewide presence, influence, and brand
- Ensure that we are a year-long community. Providing continuous value to our alumni, corporate partners, community partners, volunteers, and others
To view the list of finalist companies, visit: https://coloradocompaniestowatch.org/meet-our-finalists/
Winners will be announced on June 17, 2022.
About Pronto Media Group
Based in Denver, Pronto Media Group’s innovative automated video content platform was created to help organizations grow their social media audiences and customer base with highly-engaging video content. Pronto Media Group helps organizations create unique, quality videos fast and cost-effectively.
Learn more about Pronto Media Group and sign up for the automated video platform at getpronto.ai.
Kristen Ranta Haikal Wilson
Advisor & Fractional CMO
The secret’s out: everyone loves video. From search engines that prioritize links to YouTube videos, to algorithms that rank your website higher if you have video embedded in the landing pages, video is the reigning queen of digital content. The same goes for most social media platforms, including Instagram, TikTok, and Snapchat. There are various reasons why you should start automating your video content.
However, knowing that video is desirable doesn’t mean every business has the resources to invest in high-quality production and editing. In fact, many brands still think that video has to be a costly and time-consuming process, draining precious resources away from other marketing initiatives. These considerations are particularly salient in the current climate: there’s a high demand for video, along with staff shortages and tight budgets.
The great news is that automating your video content can solve several issues at once. Automating the creation, captioning, scheduling, and posting processes can help companies save time and money, and build brand-consistent messaging.
Three Big Reasons Why You Should Start Automating Your Video Content… Right Now
1. Save Time
When it comes to video automation, hours of filming and the days of editing are a thing of the past. Video is the perfect candidate for automation: there are many elements that can be re-used and recycled cross-platform and cross-video, and creating short form content (like 15- and 30- second videos for social media) can and should be a very straightforward process!
Automating your video content creation could mean that you go from spending days on a single project, to a high quality finished product in under one minute. Choosing templates, audio, and clips based on keywords you set with Pronto can save your team time in every step.
It doesn’t stop there, though: once you have a completed video, you can also save time by batch-producing more, saving your favorite templates, and scheduling additional automated videos to post automatically to your linked social media platforms. These automated steps are the future of digital marketing. If your team is spending hours creating daily content, it’s time to rethink how you are spending precious time.
2. Save Money
Over the last decades, the cost of video has come down dramatically, but high-quality content still seems to come with a high price tag. The costs of renting a production studio, hiring a contractor who has the right filming equipment, perhaps hiring someone else to edit hours of footage down to a single minute… it adds up.
But gone are the days of a single video project running your business upwards of five, ten, twenty thousand dollars. When you automate the video creation process, you save money immediately: Pronto will learn from you about what features you want, what styles you prefer, and then report back to you about what content did well.
With built-in, easily customizable features like text-to-speech, voiceovers, and transitions, you’ll save money on each part of the video creation process.
3. Stay Consistent
While videos that go viral are seen as the pinnacle of digital achievement, real success is to be found in consistent, valuable content. When you regularly produce high quality video, your staff and your customers implicitly understand you are a reliable company with high value. Automating your video content makes it incredibly simple to have a unified style in your material, in everything from the genres of background music, to the font styles you choose. You can tweak many aspects of your videos, without straying from what you know to be effective.
Consistency is a crucial part of rolling out completed content, too: algorithms favor accounts and sites that regularly post content (especially video!). With Pronto, you can schedule your videos to post at any time of day or night, weeks ahead of time. After you’ve posted, our analytics will help you find the most effective posting times for your brand for each platform you’re posting to.
As digital marketing becomes more and more data driven, it’s crucial to find and embrace tools that make both production and analytics more efficient. Automated video can set your business apart!
To learn more, please read our article: Eight Need-To-Know Strategies for Effective Video Marketing
Get started today at: getpronto.ai